Australia is an important market for our company, with which we experience a good product-market fit. Higher education in Australia is very well developed, with large universities that are innovative and forward thinking in designing learning and teaching that fits today’s generation of students. Higher education has explicitly been named an important (export) product of the country. The challenges of international influx of students and associated different levels of maths(-knowledge) are therefore very prevalent: teachers need to cater to large and heterogeneous groups of students. We are only active in Australia since 2017 but it quickly became one of our focus countries.