LoveStories is the brainchild of multi-talented Marloes Hoedeman, who is first and foremost a fashion and interior stylist. Hoedeman began her brand in the hopes of creating beautiful underwear for herself. A combination of high quality products blended with an affordable price. Her biggest inspirations, which guide her creative process, are exploring and travelling the world, filmography and literature. With LoveStories she appeals to women who are looking for comfortable lingerie that can be styled and worn with ease, diminishing the time-consuming complications of trying hundreds of styles on in pursuit of the discovering the perfect garment. “Underwear becomes outerwear” at LoveStories.

LoveStories opened its first boutique in the summer of 2014, which can be found in the heart of Amsterdam’s famous shopping district the ‘9 streets’ at Herengracht 296.

The collection is also sold in boutiques and department stores around the world, in 28 different countries such as Australia, Italy, Spain, Norway and Denmark.



Head Office phone number: +61 (7) 3844 6222

Head Office address: 101 Jane St, West End 4101 QLD, Australia