Malaysia Airlines launches Online Travel Series via production company Radical Orange
Malaysia Airlines launches Online Travel Series via Crossman Communications and production company Radical Orange
Radical Orange is excited to announce that Malaysia Airlines’ Online travel series Destination Kuala Lumpur has been launched on YouTube and on social media.
The travel series features Celebrity Cook and MasterChef favourite Poh Ling Yeow and takes viewers on a journey through Kuala Lumpur in exploration of the city’s culinary wonders, thriving nightlife and shopping experiences. The episodes feature content on the Airport, Luxury, Shopping, Flying with Malaysia Airlines, Fine Dining, Nightlife, Street Food and Catering.
Malaysia Airlines’ PR Agency Crossman Communications engaged Radical Orange to produce the branded content, promoting Kuala Lumpur as a great stop-over and holiday destination. Radical Orange flew to Kuala Lumpur for 5 days last November to produce the series and has been responsible for the full production process, from script writing to production and post-production.