Firstly researching and then finding Ariane Inden, Claudy met with the lady herself, back in The Netherlands, and soon became determined to bring the special cosmetic brand to Australia, despite a long 2-year wait, to register all the products in accordance with the strict Australian laws, and to gain a thorough understanding of the range.
Claudy migrated to Australia with her husband as part of a dream. She had fallen in love with the country and wanted to bring something beautiful to it, utilising her skills. She saw that the Australian market was showing gaps in service and customer understanding. “It’s honest, open and trustworthy” Claudy describes the Ariane Inden brand philosophy – with it’s refillable and recyclable packaging using hi-tech ingredients, to be “perfectly positioned and ready for this discerning market”. She wanted to provide a boutique service, stay open late and offer a salon where clients could drop in to receive free advice and beauty tips. So in June 2012, Claudy opened the first Ariane Inden beauty store with salons in Australia.